Friday, February 27, 2009
Posted by Jason Labowitz
CBS CONSUMER PRODUCTS CELEBRATES THE 50TH ANNIVERSARY OF THE TWILIGHT ZONE WITH TARGETED MERCHANDISING PROGRAM. New Games, Trading Cards, Collectibles, Commemorative Stamp And More Allow Fans to Travel To Another Dimension
NEW YORK, February 25, 2009 – CBS Consumer Products, a unit of CBS Entertainment, announced today an anniversary program to celebrate one of the most influential series of our time – The Twilight Zone. The program will begin with five licensing entities who will develop merchandise in celebration of the TV show’s 50th birthday. Products will include a broad array of items including games, dolls, keepsake ornaments and even a 50th anniversary commemorative stamp.
“The Twilight Zone has made a profound mark on entertainment and the world of pop culture at large,” said Liz Kalodner Executive Vice President and General Manager of CBS Consumer Products. “The merchandising program focuses on the iconic nature of the brand and will appeal to all generations of fans.”
CBS is especially proud that the United States Postal Service is creating a 50th Anniversary commemorative stamp slated for release in August 2009. Additionally, UK-based game maker Gamaka© has licensed the rights to manufacture both a new interactive trivia DVD game as well as a board game inviting fans to test their knowledge of the classic series. The announcement comes just on the heels of Toy Fair 2009, as both games are set to hit stores this fall.
Other licensees who have signed up to honor The Twilight Zone include:
• Bif Bang Pow! - Figures and bobble heads based on the most renowned episodes from the original series
• Rittenhouse Archives LTD – Trading cards using images from various episodes
• Hallmark Cards, Inc.- Keepsake ornaments to be released for the 2009 holiday season
The Twilight Zone is part of a new branding initiative by CBS Consumer Products designed to bring together the greatest collection of classic TV icons ever assembled under one name: Television City. The new banner includes merchandise from TV’s most iconic properties including Cheers, The Brady Bunch, Happy Days and more. The creation of the Television City umbrella has made the brands more accessible to both consumers and retailers alike through distinctive packaging and signage. Currently, Television City is one of the largest classic television libraries in existence with well over 150 beloved shows.
About CBS Consumer Products:
CBS Consumer Products, a unit of CBS Entertainment, manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Paramount Network Television and CBS Television Distribution, as well as from the company's extensive library of titles. Additionally, the group oversees the CBS Retail Store and online sales of programming merchandise. For more information, visit www.CBS.com.